Learn Before
Concept

When the Participant Does Something Unrelated.

The fact that they were doing something different is a potential insight or not part of the overall study. It is up to your judgement whether or not your data is valid and adds value to the study.

  • You want to observe people as though they were doing every day tasks.
  • You do not want to tell them they are wrong or what they are doing wasn’t right.
  • You also don’t want to explicitly tell them what you want them to do.
  • Instead have them find that out on their own to understand their behavior.

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Updated 2021-09-30

Tags

User experience (UX) research

Design Science