University of Michigan - Ann Arbor

Refer to shared socially determined consensual expectation regarding appropriate and acceptable behavior in a given context. Social norms carry an evaluative quality, leading to negative judgment for those who violate them without a valid explanation.

Social Norms

The most popular singer at Melody's middle school is Selena Gomez. For her birthday, Melody asks for tickets to an upcoming Selena Gomez concert. On the way to the concert, Melody's mom plays the radio where a Taylor Swift song is playing. Melody discovers that she enjoys Taylor Swift more than Selena Gomez, but continues to say that Selena Gomez is her favorite singer when she is at school.

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