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Why do user interviews?
User interviews can give insights on how they perceive a process, a product, a site, or an application. They can identify what they found notable or significant about the topic and offer ideas or suggestions for improvement. They can be used in a variety of scenarios, including:
- Before having a design/concept
- Refining a contextual inquiry study by making observations and learning how users perceive the topic
- After a usability test, to compile verbal responses in relation to the observed behaviors
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Updated 2022-03-20
Tags
User experience (UX) research
Design Science