- The usual initial strategy in GTM is to sample for diversity. 

- Constant Comparison: Theoretical sampling is a process of creation and destruction. What survives is a stronger theory and a more informative and powerful way of describing the data.

Theoretical Sampling through Constant Comparison

- Theory articulation is facilitated through an extensive and systematic process of memoing that parallels the data analysis process in GT. 

Building a theory through memo writing

•	Theoretical Sampling through Constant Comparison:

•	Building a theory through memo Writing: 


Washington State University at Tri-Cities

-   Working with data

-   Working with theory

-   Structuring a GTM research project. 

Three major and parallel aspects of Grounded Theory Method

Muller, M. J., & Kogan, S. (2010). Grounded theory method in HCI and CSCW. Cambridge: IBM Center for Social Software, 1-46.

Grounded theory method in HCI and CSCW


- The core work of grounded theory is to describe the data and the domain of the data through a series of descriptive codes. 


Working with data in GTM 

Working with theory


-	The ease of management comes from being able to pursue new directions, and use the researcher’s developing knowledges and skills to follow-up on insights and possibilities. 

-	Grounded theory projects are both easier and more difficult to manage than conventional projects. 


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