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  • Activity: Evaluating Statements on the Windsurfing/Kitesurfing Game (Figure 7.25)

You are a strategic analyst for 'Firm Alpha', which is competing with 'Firm Beta'. Both firms must simultaneously decide whether to manufacture 'Windsurfers' or 'Kitesurfers'. The payoff matrix below shows the potential profits (in millions of dollars) for each firm. The first number in each cell is Firm Alpha's profit, and the second is Firm Beta's.

Firm Beta: WindsurfFirm Beta: Kitesurf
Firm Alpha: Windsurf(10, 5)(4, 8)
Firm Alpha: Kitesurf(12, 6)(6, 9)

Arrange the following steps in the logical order you would follow to determine Firm Alpha's best course of action.

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    Firm B: WindsurfFirm B: Kitesurf
    Firm A: Windsurf(5, 5)(10, 8)
    Firm A: Kitesurf(8, 10)(5, 5)

    Based on an analysis of this payoff matrix, which of the following statements is correct?

  • Evaluating a Strategic Claim

  • Two firms, Windward Co. and Surf's Up Inc., are the only producers of specialized water sports equipment. They must simultaneously decide whether to produce 'Windsurfers' or 'Kitesurfers'. The payoff matrix below shows their potential annual profits in millions of dollars. The first number in each pair is Windward's profit, and the second is Surf's Up's profit.

    Surf's Up: WindsurfSurf's Up: Kitesurf
    Windward: Windsurf(100, 80)(40, 120)
    Windward: Kitesurf(120, 40)(80, 100)

    Statement: If both firms act rationally in their own self-interest, the market outcome will be one firm producing Windsurfers and the other producing Kitesurfers.

  • Strategic Product Launch Decision

  • Two firms, 'Windy' and 'KiteCo', are deciding whether to specialize in producing 'Windsurfers' or 'Kitesurfers'. The matrix below shows the profits (in millions) for each firm based on their choices. The first number in each cell is Windy's profit, and the second is KiteCo's. Match each description of a strategic situation to the corresponding choice or outcome from the matrix.

    KiteCo: WindsurfKiteCo: Kitesurf
    Windy: Windsurf(10, 2)(8, 6)
    Windy: Kitesurf(12, 1)(6, 4)
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  • Consider the strategic game between two firms, AquaFun and WaveRider, who must simultaneously decide whether to produce 'Windsurfers' or 'Kitesurfers'. The payoff matrix below shows the profits (in thousands of dollars) for each firm based on their choices. The first number in each cell represents AquaFun's profit, and the second represents WaveRider's profit.

    WaveRider: WindsurfWaveRider: Kitesurf
    AquaFun: Windsurf(60, 60)(50, 80)
    AquaFun: Kitesurf(80, 50)(30, 30)

    To secure the highest possible minimum profit, regardless of what WaveRider decides to do, AquaFun should choose to produce ____.

  • You are a strategic analyst for 'Firm Alpha', which is competing with 'Firm Beta'. Both firms must simultaneously decide whether to manufacture 'Windsurfers' or 'Kitesurfers'. The payoff matrix below shows the potential profits (in millions of dollars) for each firm. The first number in each cell is Firm Alpha's profit, and the second is Firm Beta's.

    Firm Beta: WindsurfFirm Beta: Kitesurf
    Firm Alpha: Windsurf(10, 5)(4, 8)
    Firm Alpha: Kitesurf(12, 6)(6, 9)

    Arrange the following steps in the logical order you would follow to determine Firm Alpha's best course of action.

  • Two competing firms, WaveCorp and WindRush, must simultaneously decide whether to produce 'Windsurfers' or 'Kitesurfers'. The payoff matrix below shows their potential profits in millions of dollars. The first number in each cell represents WaveCorp's profit, and the second represents WindRush's profit.

    WindRush: WindsurfWindRush: Kitesurf
    WaveCorp: Windsurf(60, 40)(50, 80)
    WaveCorp: Kitesurf(70, 50)(40, 60)

    Based on an analysis of this game, which of the following statements are correct? (Select all that apply)

  • Evaluating a Consultant's Strategic Advice