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You are assisting a research team that is designing an internet survey to study employee satisfaction at a tech firm. The team wants to ensure they can obtain a truly random sample of the firm's employees. Applying the recruitment methods for internet surveys, which specific recruitment method should you recommend they use, and which method should you tell them to avoid?
Question: You are assisting a research team that is designing an internet survey to study employee satisfaction at a tech firm. The team wants to ensure they can obtain a truly random sample of the firm's employees. Applying the recruitment methods for internet surveys, which specific recruitment method should you recommend they use, and which method should you tell them to avoid?
Sample answer: I would recommend sending direct email invitations to a randomly selected list of employees. I would advise them to avoid posting survey links on the company's public website or intranet boards, as that makes it difficult to obtain a truly random sample due to self-selection bias.
Key points:
- Recommend sending email invitations to a random list of employees.
- Advise against posting links on websites/intranet boards.
- Justify the recommendation by explaining that website links make it difficult to obtain a truly random sample.
Rubric: Students must recommend sending email invitations to achieve a random sample and advise against posting links on websites/intranet boards because it compromises the random sample.
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Research Methods in Psychology - 4th American Edition @ KPU
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Internet Survey Data Quality
Online Survey Creation Tools
Website Survey Recruitment
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You are assisting a research team that is designing an internet survey to study employee satisfaction at a tech firm. The team wants to ensure they can obtain a truly random sample of the firm's employees. Applying the recruitment methods for internet surveys, which specific recruitment method should you recommend they use, and which method should you tell them to avoid?