The head of Kutesmart, Zhang Yunlan, contemplated expanding the company into the software business. This idea stemmed from the possibility of marketing the proprietary software that was originally developed for the firm's automated production system.

Kutesmart's Potential Diversification into Software

Zhang Yunlan is the daughter of Redcollar's founder, Zhang Daili. She took over the management of the firm, overseeing its transformation and rebranding into Kutesmart.

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Zhang Daili was the owner of the Redcollar firm in Shandong, China. His business, which mass-produced uniforms, was not generating significant profit due to intense competition. In an effort to improve profitability, in 2014 he introduced a major innovation at his firm, which involved a new product (made-to-measure suits) and a new technology that combined advanced software with skilled workers. The firm was later rebranded as Kutesmart and its management was passed to his daughter, Zhang Yunlan.

Zhang Daili

To cite the ebook, use The CORE Econ Team 2023 The Economy 2.0: Microeconomics Open access e-text https://core-econ.org/the-economy/.

To cite a unit, use The CORE Econ Team 2023 The Economy 2.0: Microeconomics Open access e-text https://core-econ.org/the-economy/ Unit [unit number] (url).

CORE Econ - The Economy 2.0: Microeconomics

Redcollar, a firm owned by Zhang Daili and located in China's Shandong province, specialized in the mass production of uniforms. At the end of the 20th century, the company struggled with low profitability due to intense market competition.

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