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A company is creating an advertising campaign for a new, scientifically-advanced skincare product. They test two versions of the advertisement. Version 1 features a very popular and attractive movie star. Version 2 features a dermatologist with published research in skincare. Which of the following statements best analyzes the persuasive impact of the two sources?
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Ch.12 Social Psychology - Psychology @ OpenStax
Psychology @ OpenStax
Analysis in Bloom's Taxonomy
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Types of Source Characteristics of Persuasion
A company is creating an advertising campaign for a new, scientifically-advanced skincare product. They test two versions of the advertisement. Version 1 features a very popular and attractive movie star. Version 2 features a dermatologist with published research in skincare. Which of the following statements best analyzes the persuasive impact of the two sources?
Spokesperson Selection for a Marketing Campaign