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Source Characteristics of Persuasion
The effectiveness of a persuasive message is influenced by the characteristics of its source. Key attributes identified by the Yale attitude change approach include the source's credibility and their physical attractiveness.
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Social psychology
Psychology
Social Science
Empirical Science
Science
Introduction to Psychology @ OpenStax Course
OpenStax Psychology (2nd ed.) Textbook
OpenStax
Ch.12 Social Psychology - Psychology @ OpenStax
Psychology @ OpenStax
Learn After
Types of Source Characteristics of Persuasion
A company is creating an advertising campaign for a new, scientifically-advanced skincare product. They test two versions of the advertisement. Version 1 features a very popular and attractive movie star. Version 2 features a dermatologist with published research in skincare. Which of the following statements best analyzes the persuasive impact of the two sources?
Spokesperson Selection for a Marketing Campaign