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Multiple Choice

A company is deciding whether to launch a new product. The marketing department provides the following analysis:

  • If the launch is successful, the company will earn a profit of $5 million.
  • If the launch fails, the company will incur a loss of $2 million.
  • Based on market research, there is a 40% probability of success and a 60% probability of failure.

Assuming the company makes decisions based on maximizing the weighted average of all possible outcomes, what is the most rational course of action?

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Updated 2025-08-06

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