Multiple Choice

A company manufactures generic, mass-produced kitchen tables in a market characterized by numerous competitors and very low profit margins. To escape this intense competition, the company's leadership decides to pivot to producing custom-built, made-to-order dining sets. They plan to implement this new strategy by hiring a team of highly skilled, traditional woodworkers to handle the entire customization process. Which of the following represents the most significant strategic flaw in this plan?

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Updated 2025-09-17

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