True/False

A company that mass-produces standard furniture operates in a market with many competitors and very low profit margins. To become more profitable, the company decides to shift its focus to offering custom-designed, high-end furniture. This new strategy is likely to be successful if the company relies solely on hiring a few highly skilled artisans, as the main barrier to profitability in their original market was the lack of product differentiation.

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Updated 2025-09-16

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