Multiple Choice

A company observes that when it increases the price of its product, the quantity demanded consistently decreases. The standard formula used to calculate the price elasticity of demand is: ε=% change in demand% change in price\varepsilon = -\frac{\% \text{ change in demand}}{\% \text{ change in price}}. What is the primary analytical reason for including the negative sign in this formula?

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Updated 2025-08-16

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