Multiple Choice

A company produces a unique product and aims to maximize its profit. The provided graph shows the market demand curve for its product, the associated marginal revenue (MR) curve, and its initial marginal cost (MC1) curve. The company is initially operating at point A, producing quantity Q1 at price P1.



<img src='https://i.ibb.co/z5yQzJc/microeconomics-cost-shift.png' alt='A graph showing a firm's demand, marginal revenue (MR), and marginal cost (MC) curves. An increase in variable costs shifts the MC curve up from MC1 to MC2. The initial profit-maximizing point is A (Q1, P1). The new profit-maximizing point is B (Q2, P2), where Q2 is less than Q1 and P2 is greater than P1. Points C and D are shown as other potential, but incorrect, outcomes.'>



Now, assume the price of a key raw material used in each unit of the product increases. Which point on the graph best represents the company's new profit-maximizing price and quantity combination?

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Updated 2025-08-16

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