Multiple Choice

A company producing a branded cereal determines its profit is maximized when it produces 15,000 pounds at a price of $4.23 per pound, yielding a profit of $33,450. At this specific price-quantity combination, the slope of the demand curve is equal to the slope of the isoprofit curve. A consultant argues, "The company is leaving money on the table. By increasing production to 20,000 pounds, even if the price has to be lowered to $4.00 to sell that much, the total revenue ($80,000) is higher than the current revenue (15,000 * $4.23 = $63,450). Therefore, profit must be higher." Which of the following statements best analyzes the flaw in the consultant's argument?

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Updated 2025-07-30

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