Multiple Choice

A consumer is choosing between two goods, represented on a graph. A straight line shows all affordable combinations of the goods, and a series of curved lines show combinations that provide equal satisfaction (with curves further from the origin representing higher satisfaction). The consumer's optimal choice is Point A, where the 'affordability' line just touches the highest possible 'satisfaction' curve. Consider another point, Point B, which is also on the 'affordability' line but lies on a lower 'satisfaction' curve. Why is Point A considered a better choice for the consumer than Point B?

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Updated 2025-09-20

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