Multiple Choice

A firm currently sells 1,000 units of a product at $50 per unit. The total input cost to produce these units is $35,000. The firm is evaluating two proposals to improve its financial performance.

  • Proposal 1: Launch a marketing campaign that costs $2,000. This is expected to increase the number of units sold by 20%. The cost of producing the additional units is $15 per unit, and the selling price remains unchanged.
  • Proposal 2: Implement a new manufacturing process that reduces the total input cost for the original 1,000 units by 10%. This change will not affect the selling price or the number of units sold.

Based on a quantitative analysis of these two proposals, which one would result in a higher overall profit for the firm?

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Updated 2025-10-04

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