Multiple Choice

A firm's management is considering two proposals of equal cost to the company. Proposal A is a direct wage increase for all employees. Proposal B is to introduce a new, highly valued benefits package (e.g., superior health insurance, on-site childcare) that is only available to current employees. From the owners' perspective, what is the primary reason Proposal B might be more effective than Proposal A at motivating high employee effort?

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Updated 2025-10-01

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