Multiple Choice

A manager at a large retail company argues against raising prices following an economy-wide 3% increase in nominal wages. The manager's justification is, 'If we raise our prices, we will become less competitive and lose customers to other stores.' From the perspective of an economic model where all firms sequentially set prices to maintain a constant profit markup over their costs, what is the primary analytical error in the manager's reasoning?

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Updated 2025-08-14

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