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Multiple Choice

A new electrical contractor is pricing a commercial tenant buildout. The direct job expenses — a $2,500 scissor lift rental, $1,200 in permits, and $800 for temporary power — total $4,500 on a $28,000 job. The contractor's standard markup on labor and materials is 50%. Three peers each recommend a different strategy for marking up these direct job expenses:

Peer 1: "Apply your full 50% markup to every direct job expense, just like labor and materials. Keep it simple." Peer 2: "Skip the markup on direct job expenses entirely. You're just passing those costs through to the customer — there's nothing to mark up." Peer 3: "Apply a lower markup, like 15–20%, to direct job expenses. You still spend time pricing, ordering, and managing those items, but not as much effort as you put into labor and materials."

Which peer's advice is the LEAST defensible from a sound business standpoint?

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Updated 2026-05-04

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