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Multiple Choice

A new ride-sharing company wants to enter a major city's market, which is currently dominated by a single, well-established firm. The existing firm has a massive network of drivers and users, meaning that any new rider can quickly find a car, and any new driver has a high probability of getting a fare. This makes it difficult for the new company to attract either drivers or riders, as its smaller network is less valuable to both groups. Which of the following best describes this specific type of barrier to entry?

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Updated 2025-08-12

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