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When newly collected data raises doubts about the reliability or validity of a psychological measure, researchers must investigate the underlying causes. This failure could stem from an inherent flaw in the measure, improper administration procedures, an inaccurate conceptual definition, or an ineffective experimental manipulation. For instance, if a mood measure indicates no difference between groups instructed to think positive versus negative thoughts, it might be because the participants failed to follow the cognitive instructions, or the thoughts simply did not influence their mood. In such cases, researchers must systematically revise the measure, refine the conceptual definition, or design a new manipulation.

Evaluating Measurement Failure

A researcher administers a mood questionnaire after an experimental manipulation, but the scores show no difference between the experimental and control groups. Which of the following is a potential cause of this measurement failure?

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