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A researcher conducts a study on the effect of background music on concentration. They use a computer program to select a representative group of participants from a university's entire enrollment list. After selecting them, the researcher allows the students to sign up for either the 'music' group or the 'silence' group based on their personal study habits. When evaluating the validity of the researcher's claim that 'music causes better concentration,' a peer reviewer would argue that the use of random sampling successfully addressed external validity, but the failure to use _____ makes it impossible to rule out preexisting differences between the students in each group as the true cause of the results.

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Updated 2026-05-26

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Research Methods in Psychology - 4th American Edition @ KPU

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