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A social media manager wants to increase user engagement. They decide to reward a random active user with a 'featured profile' badge. The reward is given out at unpredictable times throughout the day, sometimes after an hour, sometimes after several hours. Users do not know when the next badge will be awarded, so they tend to check the platform and remain active consistently. Which principle of behavior modification does this strategy illustrate?
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Ch.5 Sensation and Perception - Psychology @ OpenStax
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Introduction to Psychology @ OpenStax Course
OpenStax Psychology (2nd ed.) Textbook
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A social media manager wants to increase user engagement. They decide to reward a random active user with a 'featured profile' badge. The reward is given out at unpredictable times throughout the day, sometimes after an hour, sometimes after several hours. Users do not know when the next badge will be awarded, so they tend to check the platform and remain active consistently. Which principle of behavior modification does this strategy illustrate?