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A software company has invested $5 million in developing a new product. Due to unexpected competition, the projected future revenue from the product has dropped to $3 million. The company estimates it will cost an additional $1 million to complete the product. Based on a rational analysis of incremental changes, the company should abandon the project because the total cost ($6 million) will exceed the total revenue ($3 million).

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Updated 2025-08-05

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