Multiple Choice

A startup has developed a technology to broadcast live concert audio in ultra-high fidelity, but it can only be heard through special, proprietary headphones. The company is debating two strategies: (A) selling the headphones and letting anyone listen to the broadcasts for free, funding the service through on-air advertising, or (B) encrypting the broadcast signal and charging a monthly subscription fee for both the signal and the use of the headphones. From an economic standpoint, which statement best justifies why strategy (B) might be chosen over strategy (A)?

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Updated 2025-09-27

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