Use visual materials competently and with purpose through successful technology use; consideration of purpose; effective incorporation by experimenting, finding solutions, and being creative; and through successful communication.

University of Colorado at Boulder

1.Evaluate the type and scope of the visual media need

2.Effectively locate and obtain visual materials

3.Evaluate and construe meaning from visual materials

4.Assess visual materials and visual media sources

5.Use visual materials competently and with purpose

6.Compose visual materials that are useful, purposeful, and communicate meaning effectively

7.Understand the contexts and issues surrounding the use and creation of visual media, and behave ethically in the use and procurement of visual materials


ACRL Visual Literacy Standards

"ACRL Visual Literacy Competency Standards for Higher Education", American Library Association, October 27, 2011. http://www.ala.org/acrl/standards/visualliteracy (Accessed July 13, 2021).

ACRL Visual Literacy Competency Standards for Higher Education

Evaluate the type and scope of the visual media need by clearly defining the image need and exploring a variety of image types and sources.

ACRL Visual Literacy Standard 1

Effectively locate and obtain visual materials by identifying suitable sources and access points, targeted searching, and organizing the collected visual and source data.

ACRL Visual Literacy Standard 2

Evaluate and construe meaning from visual materials by reviewing associated image information; considering, exploring, and explaining the contexts of an image (temporal, geographic, sociocultural); noting the technical and aesthetic elements; and conferring with others to confirm interpretation.

ACRL Visual Literacy Standard 3

Assess visual materials and visual media sources by determining their effectiveness, reliability, aesthetics, technical aspects, reliability, accuracy, and by considering any associated image information.

ACRL Visual Literacy Standard 4

ACRL Visual Literacy Standard 5

Compose visual materials that are useful, purposeful, and communicate meaning effectively by creating for a variety of contexts; planning designs and applying imagination; utilizing technologies; and appraising your work.

ACRL Visual Literacy Standard 6

Understand the contexts and issues surrounding the use and creation of visual media, and behave ethically in the use and procurement of visual materials by citing visual materials used; adhering to accepted legal and ethical conventions in access, use, and creation; and recognizing the issues encompassing visual works.

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