Short Answer

An advertiser claims that 80%80\% of women noticed brighter skin after using a specific cleanser for a month. Describe one concrete modification the advertiser could make to their research design to overcome its primary limitation and establish the cleanser's actual effectiveness.

Question: An advertiser claims that 80%80\% of women noticed brighter skin after using a specific cleanser for a month. Describe one concrete modification the advertiser could make to their research design to overcome its primary limitation and establish the cleanser's actual effectiveness.

Sample answer: The advertiser could introduce a comparison group, such as a control group of women who do not use the cleanser or who use a standard alternative cleanser for a month, allowing them to compare skin brightness between the two groups.

Key points:

  • Propose introducing a comparison group (control group).
  • Explain how a comparison group solves the main limitation by providing a baseline for comparison.
  • Demonstrate understanding that comparison groups allow researchers to draw conclusions about treatment effectiveness.

Feedback: To make the study valid, the advertiser must introduce a comparison group to act as a control, or add a pretest baseline measurement to compare skin brightness before and after using the cleanser.

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Updated 2026-05-27

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Research Methods in Psychology - 4th American Edition @ KPU

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