Multiple Choice

An electrical contractor is analyzing the outcomes of two different complaint resolutions to improve their customer retention strategy:

Scenario A: A customer complained about a loose outlet. The contractor promised to fix it by Tuesday at 2:00 PM. They arrived exactly at 2:00 PM, fixed the outlet, and verified it worked. They did not contact the customer again. A month later, the customer is satisfied with the repair but has not referred any new business.

Scenario B: A customer complained about a loose outlet. The contractor promised to fix it by Tuesday at 2:00 PM. They arrived at 5:00 PM (three hours late), fixed the outlet, and verified it worked. They called the customer two days later to confirm satisfaction. A month later, the customer expresses lingering frustration when the company's name is mentioned.

Based on the principles of follow-through and post-resolution follow-up, which statement correctly analyzes these results?

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Updated 2026-05-08

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