Fill in the Blank

An electrical contractor is evaluating two customer feedback strategies to protect their company's reputation.

Strategy A: An office assistant manually emails a survey link to customers within 33 days of job completion. Strategy B: The dispatch software automatically sends an SMS survey link immediately when a technician marks a service call as complete.

Under Strategy A, a customer who paid $450 for a recessed lighting installation was unhappy about wire clippings left on the floor and posted a 11-star public review before the assistant contacted them. Under Strategy B, a similar cleanliness complaint is captured privately within minutes of the technician leaving, allowing the contractor to contact the customer and resolve the issue immediately.

When evaluating these strategies, the contractor concludes that Strategy B is superior because the automated dispatch-triggered system captures customer feedback while the experience is still ____.

0

1

Updated 2026-05-17

Contributors are:

Who are from:

Tags

Electrician Business Operations

Running an Electrical Contracting Business Course

Related