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An electrical contractor is evaluating two operational workflows to capture feedback and protect their reputation after service calls.

Workflow A: The office assistant manually calls customers who paid $150 to $300 for small electrical repairs at the end of the month to ask about their experience. Workflow B: The dispatch software automatically sends an SMS survey link containing a feedback form the moment a technician or dispatcher marks the job as ____.

After a 33-month trial, the contractor reviews the results. Under Workflow A, a customer was unhappy that wire clippings were left on their floor and posted a 11-star public review before the assistant ever called them. Under Workflow B, a similar cleanliness complaint was captured privately within minutes of the technician leaving, allowing the contractor to contact the customer and resolve the issue immediately. The contractor evaluates Workflow B as the superior strategy because triggering the survey immediately ensures the customer is reached while their experience is fresh.

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Updated 2026-05-17

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