Multiple Choice

An electrical technician tells a customer that their main breaker panel needs a total replacement costing $1,200 and then shows them a photo of the melted busbar to justify the recommendation. The customer immediately becomes defensive and asks, 'Are you just looking for things to charge me for?' Analyzing this interaction through the 'teach-then-sell' framework, why did this approach fail to build the intended trust?

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Updated 2026-05-09

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