Case Study

Analyzing Price Changes in the Market for Electric Scooters

An economic consulting firm is analyzing the market for electric scooters in a city. They have modeled the market with the following equations:

Demand: Q_D = 5000 - 150P + 2A Supply: Q_S = 50P + 100

Where P is the price in dollars, Q is the quantity of scooters, and A is the city's advertising budget (in thousands of dollars) promoting green transportation. The firm wants to predict how a change in the advertising budget will affect the equilibrium price of scooters.

Without calculating the exact equilibrium price, use the principles of comparative statics to determine the sign of the change in the equilibrium price (P*) with respect to a change in the advertising budget (A). In other words, determine the sign of ∂P*/∂A. Justify your answer by analyzing the signs of the components of the relevant derivative expression.

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Updated 2025-08-09

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