Case Study

Analyzing Strategic Cooperation in a Fixed-Term Market

Two firms, Firm A and Firm B, are the only competitors in a specialized market. They know they will be competing for a fixed period of 12 months, after which their product will become obsolete. Each month, they must independently decide whether to set a 'Cooperative' high price or an 'Aggressive' low price. If both set a high price, they each earn a profit of $10 million. If both set a low price, they each earn a profit of $2 million. If one sets a low price while the other sets a high price, the low-price firm earns $15 million, and the high-price firm earns $0. Standard game theory predicts that rational, self-interested firms in this scenario would choose the 'Aggressive' low price every single month. However, you observe that both firms consistently choose the 'Cooperative' high price for the first 10 months. Analyze the potential reasons for this discrepancy between the theoretical prediction and the observed behavior.

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Updated 2025-08-12

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