A manager of a marketing team is preparing for annual employee reviews and has identified three distinct challenges:

1. A top-performing graphic designer seems disengaged and has not pursued any professional development opportunities in the past year.
2. A junior copywriter consistently fails to meet deadlines and their work requires significant editing, impacting team projects.
3. The entire team seems to have a skills gap related to a new analytics software that was introduced six months ago.

Analyze how the manager can leverage the performance appraisal process as a tool to strategically address all three of these separate issues. In your response, explain the different organizational purposes the appraisal would serve in each situation.