Subconscious biases can lead people to accept only information that aligns with their beliefs. 


Visual Analytics Bias as Cognitive Processing Error


Biases can direct people’s attention to certain information. 

Related to an individual's perceptual limitations in terms of visualizations. 


Visual Analytics Bias as Filter For Information


Biases that come from the individual’s cultural background, self-confidence, personality, willingness to take risks. 

Though they may be unconscious and irrelevant to the data at hand, they can still impact the individual’s perception of information. 


Visual Analytics Bias as Preconception


In cognitive modeling, biases can be organized under models of mental organization or models of decision-making dynamics. 


Model Mechanism as Visual Analytics Bias


Cognitive Processing Error

Filter For Information

Preconception

Model Mechanism


New York University

People engaging in visual analytics are susceptible to biases of the individual. 


Biases in Visual Analytic and Visualization


Wall, E., Blaha, L.M., Paul, C.L., Cook, K., Endert, A. (2018). Four Perspectives on Human Bias in Visual Analytics. In: Ellis, G. (eds) Cognitive Biases in Visualizations. Springer, Cham. https://doi.org/10.1007/978-3-319-95831-6_3



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