- Analyze user behavior that was on their own accord during usability testing.
- Analytics usage data can also indicate how users feel about site/app navigation

Ohio State University, Columbus

One major usability design flaw is when users cannot find content when making searches for basic material or when it isn’t easily accessible to mission-critical pages, this is a result of the site having low findability and discoverability. 

- Findability: Users are able to efficiently locate content or functionality in an application or website that they presume exists.


- Discoverability: Users come across unfamiliar content or functionality without knowing beforehand. 

Findability vs Discoverability

Harley, A. (n.d.). Findability vs. Discoverability (video). Nielsen Norman Group. Retrieved March 26, 2022, from https://www.nngroup.com/videos/findability-vs-discoverability/ 

Findability vs. Discoverability

In a usability test, findability is tested by asking users to find an item.

- How would you get here type tasks

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