Case Study

Assessing Equilibrium in a Local Coffee Market

A local coffee shop is selling 300 cappuccinos per day at a price of €4.00. The cost to the shop for making the 300th cappuccino is €3.00. A potential customer, who is not currently buying, would be willing to pay €3.50 for a cappuccino, and the shop could produce this additional cappuccino for a cost of €3.25. Based on the principle that a competitive market equilibrium occurs where the price equals both the marginal production cost and the marginal consumer's willingness to pay, is this market currently in equilibrium? Explain your reasoning.

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Updated 2025-09-16

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