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Attractiveness of the Source in Persuasion
The physical attractiveness of a speaker is a significant factor in persuasion, with more attractive individuals generally being more persuasive than their less attractive counterparts. This principle is widely applied in marketing and advertising, where attractive figures are often used to promote products.
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Social psychology
Psychology
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Ch.12 Social Psychology - Psychology @ OpenStax
Psychology @ OpenStax
Introduction to Psychology @ OpenStax Course
OpenStax Psychology (2nd ed.) Textbook
OpenStax
Learn After
Using Celebrities in Advertising as an Example of Source Attractiveness
A new company is launching a line of high-performance athletic wear. To maximize the persuasive impact of their initial advertising campaign, they are considering four different spokespeople. Based on principles of effective persuasion related to the messenger, which of the following individuals would likely be the most effective choice?
A new company is launching a line of high-performance athletic wear. To maximize the persuasive impact of their initial advertising campaign, they are considering four different spokespeople. Based on principles of effective persuasion related to the messenger, which of the following individuals would likely be the most effective choice?