Case Study

Bakery Profit Consultation

You are an economic consultant advising a small bakery that operates in a competitive market where it must accept the market price for bread, which is currently €2.35 per loaf. The bakery owner tells you, 'We are currently producing 100 loaves a day. I calculated that the cost to produce the 100th loaf was €1.80. Since the price of €2.35 is higher than that cost, we are making a good profit on that loaf, so I think 100 is the right number to produce.'

Based on this information, evaluate the owner's conclusion. Is the bakery currently maximizing its profit? Explain what action the bakery should take and why.

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Updated 2025-07-31

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