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Based on the principles of creating a new measure, what critical step did the researcher skip, and how would completing that step have prevented the issues they are currently facing?
Case context: A psychology student has designed a 50-item survey to measure academic burnout. They decide to immediately email the survey to 1,000 undergraduates to begin large-scale data collection. Within the first day, several students reply to the email stating they stopped halfway through because it was taking too long, and others ask for clarification on what three of the questions mean.
Question: Based on the principles of creating a new measure, what critical step did the researcher skip, and how would completing that step have prevented the issues they are currently facing?
Sample answer: The researcher skipped pre-testing the measure. If they had evaluated the survey on a small group of individuals first, they could have timed the participants to determine if the 50-item length was appropriate. Furthermore, by observing participants and soliciting feedback, the researcher could have identified the confusing questions and clarified the instructions before initiating the large-scale data collection with 1,000 undergraduates.
Key points:
- Identify that the researcher failed to pre-test the measure on a small group.
- Explain that timing the pre-test participants would have revealed the survey was inappropriately long.
- Explain that soliciting feedback would have highlighted the unclear instructions before the main study.
Rubric: A complete answer must identify that pre-testing was skipped and explain how timing participants and soliciting feedback on clarity would have prevented the specific length and confusion issues encountered in the case.
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Research Methods in Psychology - 4th American Edition @ KPU
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