Case Study

Based on your comprehension of Loftus and Pickrell's false memories study, diagnose the error in the student's classification of her research design. Explain why this study is observational rather than experimental, detailing what key element of a true experiment is missing.

Case context: A student researcher wants to investigate memory distortion. She conducts a study where she interviews a single group of 40 participants, repeatedly asking them if they remember getting stuck in a zoo elevator as a child (a fictitious event). She records the percentage of participants who eventually claim to recall the event. She labels her study a 'controlled laboratory experiment' because she controlled the environment and the questioning process.

Question: Based on your comprehension of Loftus and Pickrell's false memories study, diagnose the error in the student's classification of her research design. Explain why this study is observational rather than experimental, detailing what key element of a true experiment is missing.

Sample answer: The student's study is observational, not experimental. Like the Loftus and Pickrell study, the student is simply observing how participants respond (whether they claim to remember a false event) after repeated questioning. It lacks the key element of a true experiment: the active manipulation of an independent variable to compare different groups (such as comparing a group receiving suggestive questioning to a control group receiving neutral questioning). Controlling the environment alone does not make it a true experiment.

Key points:

  • Classifies the study in the scenario as observational rather than experimental.
  • Explains that the researcher is only observing participant claims under repeated questioning.
  • Identifies the lack of active manipulation of an independent variable.
  • Recognizes the absence of comparison groups.

Rubric: Response must accurately classify the study as observational. It must explain that controlling environment/questioning is insufficient for an experiment, and that a true experiment requires active manipulation of an independent variable to compare groups, drawing direct comprehension links to the Loftus and Pickrell study design.

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Updated 2026-05-27

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Research Methods in Psychology - 4th American Edition @ KPU

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