Case Study

Based on your understanding of non-response bias and the findings of Lahaut and colleagues, diagnose the methodological flaw in the project director's suggestion and justify why immediately publishing these results could lead to invalid conclusions.

Case context: A research team conducts a mail survey to estimate the average weekly alcohol consumption among adults in a suburban community. They obtain a 50% response rate after sending two reminders. The project director suggests publishing the results immediately, claiming that a sample size of 50% is large enough to represent the community's overall alcohol consumption patterns.

Question: Based on your understanding of non-response bias and the findings of Lahaut and colleagues, diagnose the methodological flaw in the project director's suggestion and justify why immediately publishing these results could lead to invalid conclusions.

Sample answer: The project director is ignoring the threat of non-response bias. A 50% response rate means half of the sample did not respond, and these non-responders may systematically differ from responders. Comprehending Lahaut and colleagues' study, non-responders in alcohol surveys are often more likely to be abstainers. If this pattern holds, publishing only the respondents' data would artificially inflate the estimates of community alcohol consumption, leading to an inaccurate and invalid conclusion.

Key points:

  • Diagnose non-response bias as the primary methodological flaw in the director's suggestion.
  • Explain that responders and non-responders may systematically differ in their behaviors.
  • Explain that non-responders in alcohol surveys often include a high proportion of abstainers.
  • Justify that ignoring non-responders can lead to artificially inflated estimates and invalid conclusions.

Rubric: Responses should diagnose the issue as non-response bias, noting that responders and non-responders can systematically differ. They must justify this by explaining how the estimates would be skewed (e.g., artificially inflated due to a higher proportion of abstainers among non-responders) based on the principles demonstrated in the Lahaut et al. study.

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Updated 2026-05-26

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Research Methods in Psychology - 4th American Edition @ KPU

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