- Reflect on the writing of the detailed notes 
- Have a record of arriving at a theme 
- Cheap and Flexible 


Claremont Graduate University

- As researchers are reading through data, annotate and highlight data to record researchers’ thought processes (memos)
- More common for grounded theory 


Journaling

Rosala, M. (2019, September 29). How to Analyze Qualitative Data from UX Research: Thematic Analysis. https://www.nngroup.com/articles/thematic-analysis/

References: Thematic Analysis

Benefits 

Hard to collaborate or analyze as a team 

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