- Reflect on the writing of the detailed notes 
- Have a record of arriving at a theme 
- Cheap and Flexible 


Benefits 

Hard to collaborate or analyze as a team 

Drawbacks 

- As researchers are reading through data, annotate and highlight data to record researchers’ thought processes (memos)
- More common for grounded theory 


Claremont Graduate University

- Software (CAQDAS)
- Journaling
- Affinity Diagram Techniques 


3 Common Types of Data Analysis Methods

Rosala, M. (2019, September 29). How to Analyze Qualitative Data from UX Research: Thematic Analysis. https://www.nngroup.com/articles/thematic-analysis/

References: Thematic Analysis

- Pronounced: cak-das
- Computer-Aided Qualitative-Analysis Software (CAQDAS)
- Upload transcripts and field notes → system coding (analysis) → formulate word trees or/ and word clouds 


Software (CAQDAS)

Journaling

Highlighted data is cut out physically or digitally, and the data is arranged into a meaningful group with a significant theme

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Related

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