- Very collaborative 
- Quick arrival of a theme


Benefit

- Less thorough in comparison to CAQDAS and journaling because some parts may not be coded many times 
- More difficult when there is a lot of data or variation of data 


Drawbacks

Highlighted data is cut out physically or digitally, and the data is arranged into a meaningful group with a significant theme

Claremont Graduate University

- Software (CAQDAS)
- Journaling
- Affinity Diagram Techniques 


3 Common Types of Data Analysis Methods

Rosala, M. (2019, September 29). How to Analyze Qualitative Data from UX Research: Thematic Analysis. https://www.nngroup.com/articles/thematic-analysis/

References: Thematic Analysis

- Pronounced: cak-das
- Computer-Aided Qualitative-Analysis Software (CAQDAS)
- Upload transcripts and field notes → system coding (analysis) → formulate word trees or/ and word clouds 


Software (CAQDAS)

- As researchers are reading through data, annotate and highlight data to record researchers’ thought processes (memos)
- More common for grounded theory 


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