- Less thorough in comparison to CAQDAS and journaling because some parts may not be coded many times 
- More difficult when there is a lot of data or variation of data 


Claremont Graduate University

Highlighted data is cut out physically or digitally, and the data is arranged into a meaningful group with a significant theme

Affinity-Diagramming Technique 

Rosala, M. (2019, September 29). How to Analyze Qualitative Data from UX Research: Thematic Analysis. https://www.nngroup.com/articles/thematic-analysis/

References: Thematic Analysis

- Very collaborative 
- Quick arrival of a theme


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