Concept

Better Tier as the Value-Added Mid-Range Option

The "Better" tier adds value the customer did not request but benefits from—upgraded materials, additional protection such as GFCI or AFCI devices, or a longer warranty. Because most customers select this tier, it should carry the healthiest margin. Contractors position it as the recommended choice by framing it as what they would do in their own home. The Better tier bridges the gap between minimum compliance and premium investment.

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Updated 2026-05-04

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