Brand Loyalty and Unique Features as Factors Reducing Price Sensitivity
Even in a market with many substitutes, a product's demand may be less price-sensitive if consumers exhibit strong brand loyalty or if the product possesses unique features that are highly valued. These factors can make consumers less likely to switch to a competitor in response to a price increase, thereby reducing the price elasticity of demand.
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Brand Loyalty and Unique Features as Factors Reducing Price Sensitivity
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