Short Answer

Calculating Defection Profit in a Cartel

Two identical firms, 'Sparkle Soda' and 'Fizz Pop', form a cartel to sell their soft drinks. They agree to a price of $3.00 per can, at which each firm sells 100 cans per day and earns a daily profit of $150. If Sparkle Soda considers defecting by lowering its price to $2.50 per can, it projects it would capture the entire market and sell 250 cans. Assuming a constant production cost per can, calculate the total daily profit Sparkle Soda would make if it defects.

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Updated 2025-07-28

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